Deus x Matt Willey

If you haven't heard Matt Willey's name, you've certainly seen his work. Following five years as art director of New York Times Magazine, the English born, Brooklyn based designer became a partner at the renowned design firm Pentagram. He invited us into his home and studio to discuss the collaboration project and capsule collection which has Monte Carlo Rally winning Mini Coopers in its DNA.

Headlining the collaboration is a historic racing Mini Cooper S with custom livery designed by Willey. The design references the Mini's storied and winning history at the Monte Carlo Rally including the Monte Carlo coat of arms, rally pace note hieroglyphics and period (in)correct advertising copy lines.